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A company built on passion, dedication, and an unwavering commitment to helping business owners and leaders unlock their full potential.

Our Business Story – The Journey of eastwood&co

eastwood&co was born out of Russell Eastwood’s unwavering dedication to helping business owners and leaders unlock their full potential. What began as a business coaching and mentoring service, primarily operating through The Alternative Board, has since expanded to encompass an extensive range of offerings designed to support the growth and development of businesses across various industries.

As Russell’s reputation for delivering results grew, so did his network of industry experts. These partnerships in marketing, legal, HR, accounting, and other fields have allowed eastwood&co to provide a comprehensive suite of services tailored to clients’ needs. Today, eastwood&co is not just about Russell, it’s about a growing team that offers business coaching services, professional skill training, and access to a vast network of industry professionals.

Russell Eastwood New Zealand

A little about Russell’s background.

Raised with strong values of respect, understanding, and the importance of knowing one’s subject matter, Russell has built eastwood&co on a foundation of genuine care for clients’ success. With over 20 years of experience coaching and training individuals, SMEs, NFPs, schools, and even entire sales teams of iconic New Zealand companies like Mainfreight, Air New Zealand, Carters, and Coca Cola, Russell’s people-oriented approach has been instrumental in shaping the growth and success of countless professionals.

At eastwood&co, we believe that coaching is the key to helping people succeed in both business and their professional lives. We draw inspiration from the world of sports, where coaching is an integral part of an athlete’s journey, and apply this philosophy to the business world. Our purpose is to contribute to others, and we take pride in the fact that people believe in us because we genuinely care about them.

Join us on this journey, and let eastwood&co be the driving force behind your personal and professional growth.

Genuine Connection and Purposeful Impact

Russell’s coaching style goes beyond surface-level interactions. By coaching unconditionally, he shares in both the laughter and tears of his clients’ journeys. People believe in him because he truly cares about them, and his mission is to provide the support, insights, and guidance they need to reach their full potential.

Hear from our clients

Wade Maurice, Managing Director of Safe-R Insulation

Wade shares his experience as a long-term client of Eastwood & Co. Discover how our services have contributed to the growth and success of his business over the past decade in this insightful video testimony.

Martin Percival
Managing Director
AchieveGlobal Oceania

Russell has a genuine interest in the success and growth of everyone he works with and I would wholeheartedly recommend him to anyone who wants to make a positive change to themselves or their team.

Martin Devereux
Group Manager
Mainfreight Limited

The relationship of coach cannot work without trust and not only do we as a business place our trust in him but so do our team. Not easy to serve two masters but Russell walks the line extremely well and effectively.