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The 2024 New Zealand Business Landscape

Navigating the New Zealand Business Landscape and Resetting for 2024

Written by Eastwood & Co on .

There’s no denying, it’s a challenging environment New Zealand’s small to medium-sized businesses find themselves in today. As we approach the threshold of 2024, many of us are reflecting on the challenges of the past while strategising for the uncertainties of the future. From the lingering aftermath of a global pandemic to the subtle nuances of changing interest rates and inflationary pressures, our Kiwi resilience is being tested. Yet, it’s during these times, with both feet planted firmly in Aotearoa, that we have the opportunity to rethink our strategies, realign our perspectives, and refocus on the principles that define successful businesses. This article aims to provide a thoughtful and pragmatic lens through which we can navigate the coming year, ensuring our businesses don’t merely survive, but thrive in the ever-evolving New Zealand business landscape

Understanding the Present: The Current New Zealand Economic Situation

New Zealand, like much of the world, has been subjected to economic forces that have both global and local origins. As we stand at the cusp of 2024, understanding these forces becomes pivotal for any business owner looking to navigate the tumultuous waters ahead.

New Zealand stock exchange trends

One can’t discuss the present economic climate without acknowledging the marked increase in interest rates. These high rates, coupled with a more stringent lending environment, have cast a noticeable shadow over the business landscape. They have tightened the noose around credit availability, impacting both entrepreneurial spirit and consumer spending.

For those in the property sector, the effects are even more pronounced. Developers, accustomed to leveraging credit for their projects, now find the rug pulled from beneath them. Individual home buyers, too, feel the pinch. With restrictive lending protocols, dreams of homeownership are deferred, and with it, the ancillary spends that accompany a new home purchase – be it furnishings, renovations, or even household appliances.

The Rising Tide of Inflation

Parallel to the lending environment is the spectre of inflation. It’s not just a term bandied about in economic forums but a tangible reality that every Kiwi grapples with. A simple visit to the local grocery store tells the story – prices of basic commodities like food have surged. Filling up the car tank costs more than what many would have budgeted for, and turning on a heater during a chilly evening is now a decision weighed against its cost.

This inflationary tide has profound implications. Discretionary spending, once the lifeline of many businesses, especially in the retail and hospitality sectors, is now becoming a luxury. Families are making difficult choices, prioritising necessities over desires. This doesn’t just impact the family holiday plans but trickles down to local businesses who rely on consumers to keep their doors open.

The New Zealand Economy’s Resilience

Amidst these challenges, one cannot help but marvel at the resilience shown by the New Zealand economy. It’s a testament to the robust foundational structures in place and the indomitable Kiwi spirit. Despite global upheavals – wars that shake the very core of humanity, relentless economic pressures, and rapid cultural evolutions – New Zealand businesses have showcased an enviable ability to adapt, pivot, and persevere.

The context is undeniably challenging. But understanding this context is the first step in formulating strategies for the future. It’s a reminder that while we operate in a local environment, our strategies must have a global perspective, recognising the interconnectedness of today’s world.

Future Proofing Your New Zealand Business for 2024

The onset of 2024 is not just the turning of a calendar page, but an invitation to reinvent, to prepare, and to recalibrate our business strategies. The evolving economic landscape requires foresight and adaptability, and for New Zealand’s vibrant community of small to medium-sized New Zealand businesses, the stakes have never been higher. Let’s dive into the primary challenges and how we can address them.

New Zealand Business Strategy

Inflation is not just a macroeconomic term. It’s a reality that bites into the profitability of businesses. Increased input costs translate to shrinking margins, and for many, this squeeze is palpable. Every dollar counts, and businesses are feeling the pressure to balance between absorbing these costs and passing them on to consumers.

In these times, adaptability is not just a virtue but a necessity. Inflation might force businesses to revisit and revamp their operational models. This could mean anything from outsourcing certain functions, insourcing others, leveraging Artificial Intelligence, or integrating cutting-edge technology to maintain efficiency and competitiveness.

Strategic Planning for 2024

The New Zealand business environment is in flux, and passive strategies simply won’t cut it. 2024 demands that businesses be proactive, to anticipate challenges, and to morph accordingly. It’s about envisioning where the puck is going to be and skating there, rather than playing catch-up.

Gross Margin isn’t just a financial metric, it’s the heartbeat of your business. In an era of rising costs, businesses should aim for a Gross Margin that not only covers overheads but provides enough cushion for unforeseen contingencies.

Understanding and monitoring your working capital cycle has never been more critical. It’s essential to keep a tab on how cash is flowing in and out of your business. Deploy business tools to track where the money is actually going. If this seems daunting, seek advice. But remain informed, because in tumultuous times, liquidity is your shield.

Tough times are not just about challenges, they also present opportunities. If your business is equipped with a strong foundation, an understanding of its finances, and a proactive strategy, you’re not just surviving – you’re primed to thrive. In the business jungle of 2024, aim to be the cheetah, agile and ready to seize opportunities, rather than the antelope, always on the run.

Adaptability – The North Star for 2024

As we cast our gaze towards the horizon of 2024, one truth remains unwavering: the importance of adaptability. The New Zealand business landscape is one of constant flux, and our ability to mould ourselves in its shifting contours will be the defining factor of success.

To every New Zealand business owner reading this: 2024 isn’t just another year on the calendar. It’s a call to arms, an invitation to step forward equipped with resilience, an astute strategy, and a fervent commitment to those who matter most – our customers and our employees. As we navigate the choppy waters of economic uncertainties, remember that the anchor of any successful venture lies in understanding and catering to the needs of those we serve and those we work alongside.

Your invitation to our 2024 Business Reset Event in Auckland

2024 Business Reset Event Banner

And as we emphasise the necessity of preparation and foresight, we’re excited to announce a unique opportunity to further this dialogue – the “2024 Business Reset Event.” Hosted by The Alternative Board, this event promises to be a cauldron of insights, perspectives, and actionable strategies. Hear from the likes of industry stalwart, Cameron Bagrie from Bagrie Economics, and gain insights from seasoned The Alternative Board Facilitators, including Russell Eastwood, Chris Deere, and Gordon Stuart. Our aim? To deep dive into the very nuances of economic trends, business bottlenecks, and transformative tactics that will be the hallmarks of 2024.

For those eager to arm themselves with knowledge and network with the best in the business, we’ll be hosting two exclusive events across the Auckland region. Mark your calendars for the 31st of October and 1st of November 2023. But a word to the wise – seats are limited, and this is one discussion you won’t want to miss. Secure your spot at

In the face of challenges, let us not just be reactive, let us be proactive. Let’s step into 2024 not just with hope, but with a blueprint for success, and the determination to see it through.

Special invitation to Auckland business owners.

Join us for a FREE sample board in August.

Calling all Auckland business owners. We’re running some FREE sample boards in August. This is a great opportunity to experience a peer advisory board and learn about the value that can come from the power of collective wisdom. Register today at